Strategy
Using business insights, customer insights, social insights, and key business objectives to drive measurable impact.
Challenged the business ask to drive people to redbull.com to watch this record breaking jump, by building a content distribution strategy that in turn drove 8.4 concurrent million viewers.
Working as the lead social strategist with HUGE to build the strategy for a social first, integrated digital initiative to allow anyone to submit an idea for a grant to help their community to be paid for by Pepsi. The approach drove over 3 billion earned media i§mpressions, 5 million site registrations and 63 million votes.
Whatever it is, the way you tell your story online can make all the difference.
Strategy to celebrate 30 years of UK club culture in both real and digital executions. On 1 night, the London Eye played host to 30 clubs in 30 pods, with 30 live streams. Online, To building the first social archive of club night memories building connections amongst people, experiences, and locations.
For the 2014 FIFA World Cup, ITV wanted to position itself against the BBC, drive viewership, and boost followers of @itvfootball. Designed the strategy for #goalface, leveraging the insight of people capturing viewing online with social content creation. The activation lived on social, featured in broadcast, and online, driving more engagement than the BBC’s online activities.
To solve the idea of taking the boredom out of holiday shopping, designed a social gift finder which allowed users to set a price point, and then using social insights and platform connections drove a seamless shopping experience powered by Mastercard.
In 2010, the United Nations Development Programme wanted to drive engagement with its focus on the Development Goals using the 2010 FIFA World Cup in Cape Town as a kick off. A full strategic plan was designed to create a site and a redefined social presence that amplified its messages while building social power for its teams on the ground.