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The social strategy focused on a distributed approach, going to where the fans were to drive awareness. Over 100 bespoke clips were made for the Manchester City team, Man City players, media, partners, and fan groups, tailored to what their own fans wanted to see. This approach drove over 125 million organic views of clips from the show.
YouTube
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Understanding athletes were the core to authenticity to core communities, built the global social athlete strategy for individuals and teams to use our ambassadors as influencers.
A challenge was placed on how to get our Red Bull athletes closer to their fans. Social media became the answer and the idea of Red Bull Artograph came to life as a unique social experience bringing fans closer to Red Bull athletes through exclusive and authentic 1 to 1 relationships.
The LOU iPad App was deisgned was to drive traffic to luxury brand websites by turning inspirational social feeds from our curated set of 100+ fashion influencers into one shoppable interface. Responsibility included branding, design, and content strategy.