Press for start up how-to video site which included over 100 press mentions in print and broadcast television in 1 year.
Directed press and social strategy for the U.S. Department of State, White House, Facebook, Google, YouTube, MTV and Columbia Law School for the Alliance of Youth Movements Summit in December 2008 working directly with social media movements that affected global political changes. Broadcast and print coverage for the events including ABC World News.
Built on the customer insight that menu choice is not often logical. developed the world’s first ‘Subconscious Menu’ using eye-tracking software to identify what you secretly wanted. Achieved UK National coverage and a 5minute TV feature on the The Colbert Report to kickstart US pick-up.
Coca-Cola wanted team to reactivate lapsed Diet Coke drinkers. Working on an insight that fashion was key for the target 30-49 year-old female, a collaboration with up-and-coming designer Jonathan Anderson. This was the first time Diet Coke would work with a designer to create limited edition t-shirts, totes and notebooks – unique accessories matching the bottle design.
Diet Coke Flirt Machine
Working with Diet Coke to reach lapsed female drinkers, created the first ever ‘live’ vending machine. Before of each of Katy Perry’s concerts at the O2 Arena, this live vending machine was placed outside the arena. A live Diet Coke Hunk interacted with visitors, and each person could win free prizes if they flirted and interacted with the hunk. This delivered consumer engagement, and content that landed national, consumer and social coverage for both Diet Coke and The O2.
Paddy Power put out a call to get them in the press by any means necessary. During a Manchester United losing streak, a special delivery was made to Man.Utd’s stadium - a waxwork model of their former manager Sir Alex Ferguson in a glass box with the cheeky message “In case of emergency break glass." After seeding the images to key influencers, the stunt created a controversial conversation amongst fans, pundits and the media that drove - 22 pieces of coverage were secured including the home page of the Mail Online, The Sun, Daily Mirror and the Daily Star.